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Branding, Logos and Style Guide

Below you will find a collection of logos available to download in both JPG and EPS (scalable) format. Please keep the following items in mind when preparing to use them:

General Guidelines

All creative materials for external audiences must be created or approved by the Communications Department. An easy way to remember what needs to be approved is to ask:

  • Does this piece contain an Abbey/Priory logo?
  • Will this piece be seen by people other than monks, faculty/staff and students?

Letters, memos and other correspondence do not need approval unless they are being sent to a large audience.

Use of the Priory Shield

The Priory Shield is one of our most recognizable logos. It was developed through a long process using rules of heraldry that are centuries old. The backstory and branding of the shield make it very important that we establish and follow guidelines for usage.

  • Always use either a full-color version of the shield, or a one-color line drawing version. Alternate color combinations are not acceptable.
  • Do not change any of the graphic elements of the shield.
  • The “Laus Tibi Domine,” banner should never be removed or separated from the shield, and the text should never be changed.
  • It is preferable that the shield be displayed above text, but if it is set inline it should have at least a quarter inch buffer.

School Colors

The official school colors are those used in the Shield: Blue, red, yellow and white. Because our athletic teams use blue and red, those are the colors most associated with the school.

The official PMS codes for Priory blue and red are:

  • Blue: Pantone 282
  • Red: Pantone 485
  • Yellow: 116

Use care when designing materials that have red or yellow as the primary color, as they can be harsh for the reader, particularly online. Try to use them in conjunction with blue, and use muted tones if possible.

Apparel and Merchandise

All merchandise with Priory logos or branding should be ordered through the Campus Store.


School communications from a faculty or staff member should use the official letterhead, notecards and envelopes designed and printed by the Communications Department. Electronic copies in .docx format are also available from the Communications Office.

When printing on the official letterhead, use a 2-inch top margin, a 1-inch bottom margin, and half-inch side margins. On other pieces of official stationery, maintain a half-inch margin around any established elements.

Printed Materials

Often times, printed materials will be designed to fit the theme or context of an event, however, for materials designed in-house for everyday use, please follow these guidelines:

  • Pages should have at least a half-inch margin.
  • Images that are set inline with text should have at least a quarter-inch buffer.
  • Images should be at least a quarter of the width of the page, except for individual headshots, which should be at least an inch wide.
  • Fonts and sizes:
    • Headings: Bold, either a sans-serif font or the same font as body copy, 14-16 pts.
    • Body copy: Serif font (Times New Roman/Cambria), 10-12 pts.
    • Image captions/Notes: Sans-serif font, 8-10 pts.
  • Emphasis hierarchy: italics or bold, then bold italics



Shield Shield BW    
Full Color
Black and White

Shield with  Horizontal Text

shield with text shield with text
Full Color
Black and White
shield with text shield with text
Full Color
Black and White
shield with text shield with text
Full Color
Black and White
shield with text shield with text
Full Color
Black and White
shield with text shield with text
Full Color
Black and White

Shield with Vertical Text  

shield with text shield with text    
Full Color
Black and White
shield with text shield with text    
Full Color
Black and White
shield with text shield with text    
Full Color
Black and White

Block P (for Athletics)

block p block p block p block p
Full Color
Black and White
One Color (Blue)
One Color (Red)

“Listen carefully, my son, to the master’s instructions, and attend to them with the ear of your heart.”

Prologue, 1

“This is advice from a father who loves you; welcome it, and faithfully put it into practice.”

Prologue, 1

“First of all, every time you begin a good work, you must pray to him most earnestly to bring it to perfection.”

Prologue, 4

“If you desire true and eternal life, keep your tongue free from vicious talk and your lips from all deceit; turn away from evil and do good; let peace be your quest and aim. (Ps 33[34]:13)”

Prologue, 17

“Clothed then with faith and the performance of good works, let us set out on this way, with the Gospel for our guide, that we may deserve to see him who has called us to his kingdom (1 Thess 2:12).”

Prologue, 21

“If we wish to dwell in the tent of this kingdom, we will never arrive unless we run there by doing good deeds.”

Prologue, 22

“What is not possible to us by nature, let us ask the Lord to supply by the help of his grace.”

Prologue, 41

“Therefore, we intend to establish a school for the Lord’s service.”

Prologue, 45

“The good of all concerned, however, may prompt us to a little strictness in order to amend faults and to safeguard love.”

Prologue, 47

“The reason why we have said all should be called for counsel is that the Lord often reveals what is better to the younger.”

Chapter 3, 3

“Your way of acting should be different from the world’s way; the love of Christ must come before all else.”

Chapter 4, 20-21

“Never give a hollow greeting of peace or turn away when someone needs your love.” –Chapter 4, 25-26

“Bind yourself to no oath lest it prove false, but speak the truth with heart and tongue.”

Chapter 4, 27-28

“Place your hope in God alone.”

Chapter 4, 41

“Respect the elders and love the young.”

Chapter 4, 70-71

“Pray for your enemies out of love for Christ. “

Chapter 4, 72

“If you have a dispute with someone, make peace with him before the sun goes down.”

Chapter 4, 73

“The first step of humility is unhesitating obedience, which comes naturally to those who cherish Christ above all.”

Chapter 5, 1-2

“Speaking and teaching are the master’s task; the disciple is to be silent and listen.”

Chapter 6, 6

“The first step of humility, then, is that a man keeps the fear of God always before his eyes (PS 35[36]:2) and never forgets it.”

Chapter 7, 10

“Let us consider, then, how we ought to behave in the presence of God and his angels, and let us stand to sing the psalms in such a way that our minds are in harmony with our voices.”

Chapter 19, 6-7

“On arising for the Work of God, they will quietly encourage each other, for the sleepy like to make excuses.”

Chapter 22, 8

“Every age and level of understanding should receive appropriate treatment.”

Chapter 30, 1

“Above all, let him be humble. If goods are not available to meet a request, he will offer a kind word in reply, for it is written: A kind word is better than the best gift (Sir 18:17).”

Chapter 31, 13-14

“Let all the rest serve one another in love.”

Chapter 35, 6

“Indeed, nothing is to be preferred to the Work of God.”

Chapter 43, 3

“Idleness is the enemy of the soul. Therefore, the brothers should have specified periods for manual labor as well as for prayerful reading.”

Chapter 48, 1

“The life of a monk ought to be a continuous Lent.”

Chapter 49, 1

“All guests who present themselves are to be welcomed as Christ, for he himself will say: I was a stranger and you welcomed me (Matt 25:35).”

Chapter 53, 1

“Proper honor must be shown to all, especially to those who share our faith (Gal 6:10) and to pilgrims.”

Chapter 53, 2

“(B)ecause wherever we may be, we are in the service of the same Lord and doing battle for the same King.”

Chapter 61, 10

They should each try to be the first to show respect to the other (Rom 12:10).”

Chapter 63, 17

“We wish this rule to be read often in the community, so that none of the brothers can offer the excuse of ignorance.”

Chapter 66, 8

“Trusting in God’s help, he must in love obey.”

Chapter 68, 5

Never to do another what you do not want done to yourself (Tob 4:16).”

Chapter 70, 7

“No one is to pursue what he judges better for himself, but instead, what he judges better for someone else.”

Chapter 72, 7

“Let them prefer nothing whatever to Christ, and may he bring us all together to everlasting life.”

Chapter 72, 11-12

“What page, what passage of the inspired books of the Old and New Testaments is not the truest of guides for human life?”

Chapter 73, 3

“What book of the holy catholic Fathers does not resoundingly summon us along the true way to reach the Creator?”

Chapter 73, 4


Saint Louis Abbey

Saint Louis Priory School

500 South Mason Road
St. Louis, MO 63141
P. 314.434.3690    F.314.576.7088
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